If you’re blogging, you really should be maintaining some kind of content calendar (also called an editorial calendar).
Especially if you’re writing multiple blogs.
When it comes to blogging, consistency is the key, and having some sort of system for planning your posts ahead of time will help greatly in that.
You can use whatever software or app that you like and works for you. I started out using an excel spreadsheet. I still use the spreadsheet for planning purposes but now I use Google Calendar to track my posts.
If you’re using WordPress (and if you aren’t, why aren’t you?) then Edit Flow is a really cool plugin that adds an editorial calendar to your dashboard. You can then drag and drop to arrange your posts drafts on the calendar.
Here’s my full post planning process:
-At the end of each year, I brainstorm and make a list of at least 52 post ideas/titles. I also add to this list throughout the year as new ideas come to me. I keep this in a Google Doc.
-At the beginning of every month, I plug a post from my master list into each week on my spreadsheet.
-I set up a separate Google calendar called “Content”.
-Then I plug the posts into the calendar according to when I want to write them.
-Each day, I check my calendar and do a quick outline and first draft for any posts listed for that day. I save the drafts in WordPress and then I change the color of the item to red in my calendar once the draft is saved.
-At the end of the week (usually on Saturdays) I go through all my drafts, polish and pretty them up, and then schedule them to publish on various days the following week. I then change the date in my Google Calendar to reflect the day the post is scheduled to go live.
-I add any posts that I didn’t get to to the next month’s calendar (provided they weren’t time sensitive).
Do you have a system for planning and keeping track of your blogging? If so, let us know what you do in the comments.